It’s been roughly a year since Swiss startup MyKronoz took to crowdfunding circles and raised the most money ever seen by a European company, with its ZeTime hybrid smartwatch beginning its rollout to backers just before the turn of the year.

Like in every other area of the tech industry, there’s plenty of wearable startups that don’t meet the mark. Prices can often be too high when compared to more reliable alternatives, designs can often feel cheap compared to the premium tier, and, simply, many just don’t do enough different to encourage a shift off the usual path.

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